In our “teenage years,” We intend to make a giant leap into the next decade
It has been ten years since Toyota InfoTechnology Center (ITC) was founded. In a way, ITC has become a teenager. As teenagers, we have a privilege: we are young. And as teenagers, we are going to not only attempt to do something absurd, radical, or impossible, but also to attempt it defiantly, using our own growing abilities. Of course, our attempts may not always be successful; however, we cannot afford to be afraid of failure. The reason? There is no benefit to fear for TOYOTA or for our customers. From now on, it is worthless just to do work assigned to us by someone else. We have to see what the market, customers, and society will demand and show them our ideas. To do this, we, as researchers, must break free and fly away from the standard restraining cages in which we are held and explore the new at all times: in other words, think outside the box.
The rapidly developing IT field has continued to expand its influence while the progress of vehicles themselves has been slower. How should Toyota ITC link and integrate two such different technologies? What new business formation should we create? There is much opportunity here but no one has yet reached for it. There are a lot of appropriate challenges for a frontier company such as Toyota ITC.
In our ten years, Toyota ITC has grown up and become a teenager. We continue changing by handling and adapting to situations without encasing ourselves in a set mindset or in a past successful experience.
We challenge objectives fearlessly and daringly.
As a young challenger, we hope to receive youradvice and guidance.
Don't stop; keep challenging
“Using IT makes a car more safe and fun”. I believe that it is our mission to make this statement true. Not only does making a car “FUN TO DRIVE” help people enjoy driving, but making it “FUN TO COMMUNICATE” with is also important. A vehicle-to-vehicle or human-to-vehicle connection can also make driving more enjoyable. Toyota ITC is aiming for those goals.
Naturally, I believe IT can make people’s daily lives more enjoyable. Here is one example relating to cars and the information technology developed for them. The distance between your car and another vehicle running ahead of you can be easily regulated by applying a radar. If we can find a way to convey information about the vehicle that is ahead of the one directly in front of you, your car will be able to decelerate and accelerate more smoothly. As a result, traffic accidents, as well as traffic congestion, can be reduced, allowing us to use energy much more efficiently. Furthermore, driving a car will no doubt become much more enjoyable.
What about greater flexibility when traveling? There are times you want to enjoy driving your vehicle, and there are also times that you want to sleep while traveling. Satisfying the needs for those types of demands will be necessary in the future.
In the near future, we will see big changes in the way a vehicle should match up with changes in society. It is our mission to foresee such changes and continue to challenge what we think we know, particularly in this industry where cutting-edge technology is used. If we stop moving, we will be defeated. I believe we should not worry about failure, but rather continue to enthusiastically face our challenges.
